Hyundai expects to increase its U.S. market share this year

Article by Christian Andrei, on May 24, 2011

Hyundai expects its market share in the U.S. to break the 8% magic figure this year. Automakers believe that those that have gone over this level are considered to have become big in the U.S. market. The carmakers that have attained this much market share or more are Ford, Chevrolet, Toyota, Honda, Dodge and Nissan. Market research company Polk said that Hyundai’s edge is its excellent products such as the new Accent.

Hyundai and Kia have produced several outstanding sedans that are priced reasonably, have impressive looks, and have comprehensive insurance. Hyundai may not have the best cars in the market but it offers what most new car buyers are looking for.

Polk believes that Hyundai’s biggest challenge is in adding a pickup to its lineup. It also has a problem with focusing on its brand image, as its range seems quite multifaceted with the US$12,445 Accent at one end and the US$58,900 Equus at the other.

Hyundai and Kia aren’t limited to one make. They’re included in the top ten when rated on either pure new vehicle registrations or year-over-year percentage change in new registrations. Polk said that Hyundai is now ranked sixth on new vehicle volume, beating out Dodge.

Hyundai's lineup of premium vehicles continues to broaden with the Equus. Much like the Genesis which delivered top-notch rear-wheel-drive architecture, the Equus is equipped with the highly rewarded 4.6-liter Tau V8. The Tau used by the Hyundai Equus generates approximately 385 horsepower using premium fuel and 378 horsepower with regular fuel. Laden with technology advancements seen in pricier luxury sedans, the Hyundai Equus showcases great features such as a smart cruise control, lane departure warning system, electronic air suspension, and the Lexicon audio system.

PREMIUM REAR-WHEEL-DRIVE ARCHITECTURE

During the Genesis launch, Hyundai pledged that its rear-wheel-drive architecture would lead to more products in its other segments. The third such product is now on the market -- the Hyundai Equus. The brand has extended the Genesis architecture, making the Equus 7.2 inches longer (203.1 inches compared to 195.9 inches). The Hyundai Equus claims an impressive 52/48 front-to-rear weight distribution for extraordinary handling and better steering features.

A reduction in interior noise levels, improvements in the ride and handling with a stiff, light weight body structure give the Equus the versatility of high-tensile steel in crucial areas in the unibody. As a result, the Equues gets a considerably higher dynamic torsional rigidity. It also has a lower body structure weight even when as it has a roomy cabin.

The Tau 4.6-liter V8 engine is deservedly Ward's 10 Best Engine winner and in combination with the ZF 6-speed automatic transmission with SHIFTRONIC manual control, it gives the Hyundai Equus some of its enviable performance capabilities. Delivering an estimated 385 horsepower and 333 lb-ft of torque (378 horsepower and 324 lb-ft using regular fuel), the V8 can meet the needs of luxury buyers. This powertrain combination will launch Hyundai Equus to 60 miles per hour in shorter than 6.4 seconds. When running on premium fuel, the Tau V8 produces a higher output than the power-plants found in the Lexus LS 460, Mercedes-Benz S550, and the Audi A8. Its power is comparable to that of its rivals on regular fuel.

Luxurious sedan style with the latest technologies

The Hyundai Equus is one appealing vehicle. Bold taillights, prominent shoulders and general look of precision give the rear-end treatment a progressive design. This look is accomplished through fully-integrated asymmetrical exhaust tips and rear LED turn signal indicators. A refined side silhouette, with character lines that accent the rear fenders continue this look. Up front is a subtle horizontal radiator grille and well-proportioned headlamps and jeweled detailing.

The Equus provides LED turn signals inside the HID headlamps along with an adaptive front lighting system with white LED position lamps. Bold lower air intakes add to its overall design. Offered as an option, the forward-view cornering camera attached to the grille helps in parking and in getting through blind corners and alleys in the city.

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