Hyundai extends its sponsorship agreement with FIFA

Article by Christian A., on December 9, 2010

Hyundai Motor Co. has extended its sponsorship agreement with FIFA, the world soccer governing body, to include the 2018 and 2022 World Cup championships in Russia and Qatar.

Hyundai has been a sponsor of the World Cup since 2002. Hyundai extended the contract for eight years more from 2014, when the carmaker is due to be the official automotive partner at the Brazil championship.

In a statement, CEO Mong-Koo Chung says that since its first association with FIFA in 1999, its commitment and support for FIFA has been unequaled.

Under the extension, Hyundai will gain sponsorship rights to all FIFA competitions, extensive global media exposure, exclusive marketing opportunities and affiliation with FIFA's special events and development initiatives.

The Interbrand consultancy says that Hyundai has raised its brand value by 9.3 percent in 2009, just behind Volkswagen AG's Audi at No. 8 in the consultancy's automaker listing and ahead of Porsche AG.

In the U.S., Hyundai has created a strong brand value with its sponsorship of the NFL Super Bowl, the opening round of the PGA golf tournament in Hawaii and the Academy Awards.

Interbrand adds that Hyundai has been successful in building its brand in major auto markets like the United States and China and in emerging markets, due in part to aggressive marketing moves. [via autonews - sub. required]

Topics: hyundai, sponsorship

If you liked the article, share on:

Comments

Recommended

In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries