Hyundai extends its sponsorship agreement with FIFA

Article by Christian Andrei, on December 9, 2010

Hyundai Motor Co. has extended its sponsorship agreement with FIFA, the world soccer governing body, to include the 2018 and 2022 World Cup championships in Russia and Qatar.

Hyundai has been a sponsor of the World Cup since 2002. Hyundai extended the contract for eight years more from 2014, when the carmaker is due to be the official automotive partner at the Brazil championship.

In a statement, CEO Mong-Koo Chung says that since its first association with FIFA in 1999, its commitment and support for FIFA has been unequaled.

Under the extension, Hyundai will gain sponsorship rights to all FIFA competitions, extensive global media exposure, exclusive marketing opportunities and affiliation with FIFA's special events and development initiatives.

The Interbrand consultancy says that Hyundai has raised its brand value by 9.3 percent in 2009, just behind Volkswagen AG's Audi at No. 8 in the consultancy's automaker listing and ahead of Porsche AG.

In the U.S., Hyundai has created a strong brand value with its sponsorship of the NFL Super Bowl, the opening round of the PGA golf tournament in Hawaii and the Academy Awards.

Interbrand adds that Hyundai has been successful in building its brand in major auto markets like the United States and China and in emerging markets, due in part to aggressive marketing moves. [via autonews - sub. required]

Topics: hyundai, sponsorship

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016