Hyundai has reached a milestone in the United States after selling its one-millionth Santa Fe in the country. The South Korean carmaker introduced the Hyundai Santa Fe crossover to the US market in 2000, and 13 years later ,the vehicle’s continued popularity has led to its one-millionth sale. In the first half of 2013 alone, Hyundai posted over 40-percent gain in retail sales of the Santa Fe in the US.
John Krafcik, president and chief executive of Hyundai Motor America, remarked that when they launched the 2001 Santa Fe in the US 13 years ago, it was the carmaker’s first SUV and was one of the first compact crossovers on the market, with the Toyota RAV4 and Honda CRV being ahead.
He quipped that launching the Santa Fe was “a bold move that paid off” and helped position Hyundai as a brand that could bring innovations in design and package as well as value and warranty. Before the introduction of the Santa Fe in the US, Hyundai was known primarily for offering inexpensive compact cars.
With the arrival of Santa Fe in 2000, consumer perception on Hyundai changed, as it attracted an entirely new group of buyers and offered them a new option in the small crossover class.
With its unique design, good equipment level and high quality, the Hyundai Santa Fe eventually etched a name as among the best-selling crossovers in the industry. Hyundai is now offering two variants of the Santa Fe, depending on the wheelbase.
Consumers could choose between the two-row Santa Fe Sport and the long wheelbase three-row Santa Fe. Krafcik remarked that the Santa Fe has “played a significant role” in Hyundai’s success and growth in the US, noting that the vehicle was the entry point of many Hyundai owners to the brand.