Hyundai is constructing a £4.5-million (€5.5million) new vehicle test center located at the popular Nürburgring track in Germany. The new vehicle test center is a reaffirmation of the carmaker’s commitment to develop its credentials as a top auto manufacturer in Europe. Tests conducted at the vehicle test center will be used by the carmaker’s engineers at its R&D center in Rüsselsheim, Germany, to improve the quality and driving performance of Hyundai’s European-designed vehicles.
Around 95% of the 444,000 Hyundai vehicles sold in Europe in 2012 were designed, engineered and tested in Rüsselsheim, including the i30, ix35 and i40.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, remarked that the new Hyundai test centre at Nürburgring is an expression of the carmaker’s intention to focus on improving the customer experience of its vehicles like ride and handling, which are important considerations for European drivers.
He added that Hyundai’s new test center represents a significant investment that will substantially contribute to enhancing the perception of the Hyundai brand as well as their key competitive competence in Europe.
Rushforth remarked that the location of the 3,050-square meter building was chosen for its direct access to Nürburgring track, which is also known as ‘The Green Hell’ due to its challenging nature. Track-testing at Nürburgring will allow Hyundai to further develop the driving dynamics, reliability and durability of its vehicles.