The 2014 Equus is now 3 percent or $1,750 more expensive than the previous model. Hyundai is raising the prices of the 2014 Equus to reflect additional standard equipment now available on the sedan, as it now features a revised grille, bumper, instrument panel and LED fog lights. The starting price for the Signature trim line is $61,920, including $920 for shipping while the base price for the Ultimate model is $68,920, including shipping.
Hyundai is expecting the Signature line to account for around 70 percent of 2014 Equus volume. Hyundai launched the Equus in late 2010 to provide a new offering that is at least $10,000 less costly than the Lexus LS, Mercedes-Benz S class and other large luxury sedans.
The luxury sedan is sold in a separate showroom within 400 of Hyundai’s 826 dealerships in the United States. For those will avail of the sedan, they could receive perks like free loaner vehicles for oil changes and vehicle repairs.
John Krafcik, chief executive of Hyundai Motor America, remarked that their rivals cannot offer such perks since their “volume is too high.” The Ultimate model for 2014 features new standard equipment like a larger 12.3-inch instrument cluster and display screen, head-up display, rear-seat entertainment system with dual, 9.2-inch monitors. It also features a multi-view camera system, power door closures and power rear lumbar support.
Hyundai has cut off the 50-50 split rear seats with reclining function, rear console refrigerator and first-class seat with massage system and leg support. The 2014 Signature model now features a rear cross-traffic alert, snow driving mode, blind spot detection, smart cruise control with stop-start. It also now includes a larger 9.2-inch front LCD screen, LED fog lights and three-zone climate control. Hyundai, however, has discontinued the driver's seat massage feature for 2014 models.