Hyundai, Kia moving upscale and bringing out cars with more eye-catching design

Article by Christian Andrei, on August 30, 2010

It seems that Hyundai and Kia are currently trying to hold on to their U.S. sales momentum and enter new segments, moving the brands upscale but also bringing out vehicles with more eye-catching design.

Hyundai and Kia already increased their market share in 2010 and were the two of only three brands to achieve a sales gain in the United States. Now, the big plan is to introduce new and redesigned products in order to reach different customers.

Both manufacturers are squeezing into new niches. As you may know already, Hyundai plans its $60,000-plus Equus sedan and the small, sporty Veloster coupe, while Kia may replace the Rondo compact minivan with a new five-door model based on the same platform as the Hyundai i30 sold in Europe.

Also, the brands are currently moving upscale with cars such as the Equus, Hyundai’s redesigned Azera and Kia’s Cadenza successor for the Amanti.

And do not think that these manufacturers are not interested in alternative-fuel vehicles, as Kia is planning a hybrid version of the Optima and is kicking around the idea of a dedicated hybrid, while Hyundai is planning a hybrid Sonata and will unveil a new fuel cell vehicle in 2012.

Topics: hyundai, kia, design

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Retired Formula 1 driver Jenson Button has just received his brand new McLaren MSO 675LT Spider. This was confirmed after McLaren Beverly Hills posted a picture on its official Instagram...
by - January 24, 2017
Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay...
by - January 24, 2017
The race to autonomous driving has been dictated by the need to make the road safer and reduce the incidents of vehicle crashes. Several major carmakers in the world have...
by - January 24, 2017
The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries