Hyundai-Kia taps Albert Biermann, chief engineer for BMW’s M performance cars

Article by Christian A., on December 23, 2014

Hyundai Motor Corp. and Kia Motors Corp. have tapped Albert Biermann as executive vice president for developing high-performing vehicles and leading research efforts on performance, safety, durability, noise oscillation and system development. Biermann was chief engineer for BMW's M performance cars and light trucks.

Biermann's hiring at Hyundai-Kia comes as the South Korean carmakers try to boost their brand image both at home and abroad, after being known as makers of affordable passenger vehicles. Lee Hang-koo, a senior researcher at the Korea Institute for Industrial Economics and Trade, remarked that Hyundai's push to performance cars is aimed at “going upmarket and garnering higher margins."

Biermann, a 30-year veteran at BMW, will be given the responsibility to test and develop performance cars at a Hyundai-Kia’s research center in Seoul starting April 2015, the carmakers said in a statement.

His role also covers providing advice on product strategy and marketing for the European market. Hyundai-Kia said that Biermann’s appointment would allow the South Korean carmakers to go “head to head with European premium carmakers."

Their home turf accounts for around 60 percent of their combined sales, although other carmakers are increasingly penetrating the South Korean market.

Topics: hyundai, kia, bmw

If you liked the article, share on:

Comments

Recommended

Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries