Hyundai may be in the best position to take advantage of Toyota’s recall

Article by Christian Andrei, on August 25, 2010

While Toyota's recall crisis rages, Hyundai is best positioned to exploit its weakness, according to independent researchers. They add that consumer awareness and acceptance of Hyundai is growing but not only because of the trouble that Toyota is in.

James Bell, market analyst for Kelley Blue Book, said that Hyundai is benefiting from a perfect storm the result of its launching of the Sonata and Tucson in the market where Honda's CR-V and Accord are considered a bit stale and Toyota is facing a consumer perception crisis."

When it comes to customer loyalty, Hyundai has overtaken Toyota and Honda to take the top slot.

KBB made special mention of the Sonata, a midsized sedan that Hyundai recently redesigned. The Sonata went on sale in February but already, it has entered the top 10 list of most-researched vehicles for the first time.

Meanwhile, Edmunds last month cited the redesigned Tucson for being the most-considered vehicle of all 454 models.

When the new version debuted last December, the model surged from No. 83 to the very top. Edmunds says that a vehicle has been considered when a web site guest checks out its reviews, videos, photos, and goes as far as to take a look at the trim lines.

It's actually the first time a Hyundai model has been on top, and records show that no other vehicle has risen as quickly as the Tucson. Last January, the Sonata had been at No. 33 but in February, it was ranked as No. 4.

Topics: hyundai, toyota, recall

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries