Hyundai may be in the best position to take advantage of Toyota’s recall

Article by Christian A., on August 25, 2010

While Toyota's recall crisis rages, Hyundai is best positioned to exploit its weakness, according to independent researchers. They add that consumer awareness and acceptance of Hyundai is growing but not only because of the trouble that Toyota is in.

James Bell, market analyst for Kelley Blue Book, said that Hyundai is benefiting from a perfect storm the result of its launching of the Sonata and Tucson in the market where Honda's CR-V and Accord are considered a bit stale and Toyota is facing a consumer perception crisis."

When it comes to customer loyalty, Hyundai has overtaken Toyota and Honda to take the top slot.

KBB made special mention of the Sonata, a midsized sedan that Hyundai recently redesigned. The Sonata went on sale in February but already, it has entered the top 10 list of most-researched vehicles for the first time.

Meanwhile, Edmunds last month cited the redesigned Tucson for being the most-considered vehicle of all 454 models.

When the new version debuted last December, the model surged from No. 83 to the very top. Edmunds says that a vehicle has been considered when a web site guest checks out its reviews, videos, photos, and goes as far as to take a look at the trim lines.

It's actually the first time a Hyundai model has been on top, and records show that no other vehicle has risen as quickly as the Tucson. Last January, the Sonata had been at No. 33 but in February, it was ranked as No. 4.

Topics: hyundai, toyota, recall

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries