Hyundai may soon offer compact crossover, new luxury model

Article by Anita Panait, on February 18, 2014

Hyundai may be coming up with a third member of its luxury-car lineup, which currently consists of the Equus and Genesis sedans. Dave Zuchowski, chief executive of Hyundai Motor America, remarked that the South Korean brand is considering a compact crossover to join its luxury sedan. "That's one of the conversations," he said.

"I think it's fair to say that within a couple of years there may be another premium" nameplate. Many are expecting a luxury sports sedan similar in size to a BMW 3-Series -- known internally as "RK" -- to join Hyundai’s luxury lineup, but Zuchowski declined to comment on the matter. The South Korean carmaker is also considering an entry in the subcompact crossover segment where vehicles like Nissan Juke, Kia Soul, Buick Encore and upcoming Honda Fit-based crossover are competing. 

"We're always looking at segments that we're not in right now that maybe we should be based on where the market's going," he said, adding that they are intrigued by the B-segment crossover. Zuchowski warned that entering too many niche segments could cannibalize sales of current models, noting that building market share in mature segments is difficult. "You've got to grow your volume by growing in segments where you aren't right now," Zuchowski said.

Topics: hyundai, crossover

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016