Hyundai may soon offer compact crossover, new luxury model

Article by Anita Panait, on February 18, 2014

Hyundai may be coming up with a third member of its luxury-car lineup, which currently consists of the Equus and Genesis sedans. Dave Zuchowski, chief executive of Hyundai Motor America, remarked that the South Korean brand is considering a compact crossover to join its luxury sedan. "That's one of the conversations," he said.

"I think it's fair to say that within a couple of years there may be another premium" nameplate. Many are expecting a luxury sports sedan similar in size to a BMW 3-Series -- known internally as "RK" -- to join Hyundai’s luxury lineup, but Zuchowski declined to comment on the matter. The South Korean carmaker is also considering an entry in the subcompact crossover segment where vehicles like Nissan Juke, Kia Soul, Buick Encore and upcoming Honda Fit-based crossover are competing. 

"We're always looking at segments that we're not in right now that maybe we should be based on where the market's going," he said, adding that they are intrigued by the B-segment crossover. Zuchowski warned that entering too many niche segments could cannibalize sales of current models, noting that building market share in mature segments is difficult. "You've got to grow your volume by growing in segments where you aren't right now," Zuchowski said.

Topics: hyundai, crossover

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries