Hyundai Motor America names Bob Pradzinski as new sales chief

Article by Anita Panait, on February 4, 2014

Hyundai Motor America has promoted Bob Pradzinski as its new sales chief in the United States, a position left vacant when Dave Zuchowski became chief executive on Jan. 1, 2014. Pradzinski was appointed in his new role as vice president of national sales for Hyundai on Jan. 27. Prior to that, he was director of sales operations.

He also had taken up a number of national and regional sales positions during his 25-year career at the South Korean carmaker. Pradzinski is gaining control of the brand’s US sales business just when its volume growth has slowed down. Zuchowski has remarked that Hyundai is targeting to increase its US sales by 3 percent to around 745,000 vehicles in 2014. He is aiming to have Hyundai get back its US market share back of 5 percent within the next few years via steady, modest growth.

In 2013, Hyundai had a 4.6 percent share of the US market. Along with Zuchowski's promotion, Hyundai has also made other promotions. The carmaker promoted Allan Harriman to succeed Pradzinski as director of sales operations.

He had been director of dealer development, where he had oversight of the expansion of the brand's retail network. Replacing him as director of dealer development is Brian O'Malley, regional general manager of Hyundai's central region. Taking over O'Malley’s old post is  Paul Lamb, regional sales manager of Hyundai's central region. Hyundai has also promoted Erwin Raphael as general manager of its western region. [source: Hyundai]

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