Hyundai moved into the top five most-considered brands, says KBB

Article by Christian A., on August 29, 2010

For the first time ever, Hyundai broke into the top five brands that are most considered by new car shoppers, according to Kelley Blue Book figures recently released. Hyundai ranked fifth, which was previously held by Nissan.

In Kelley Blue Book's Market Intelligence Brand Watch study for the second quarter of 2010, new-car shoppers considered Ford the most, achieving 29% of total consideration by over 3,000 new-car shoppers surveyed by KBB from April through mid-June.

Second place went to Toyota with 22%. Chevrolet is third with 21%, while Honda comes in fourth place with 20%.

And Hyundai has 19%. Hyundai perceives this move into the top five as a proof of the effectiveness of its efforts to raise brand perception and distance itself from a reputation for making cheap cars.

In a statement, James Bell, executive market analyst for Kelley Blue Book, said that the second-quarter findings indicate how the deck is being reshuffled in the automotive marketplace.

He explained that Ford remains in an upward trajectory while Hyundai is truly on a roll. He said further that these two brands prove that new-car shoppers are attracted to dramatic, exciting and affordable products and that when consumer perception starts to change, sales will follow.

Topics: hyundai, survey

If you liked the article, share on:

Pin It

Comments

Recommended

Owning a supercar in the past meant you’ll have to compromise. But there’s no need for that anymore - thanks to the Ford Performance engineers. The company ensures that you...
by - March 30, 2017
Tesla marked a major milestone as it surpassed Ford in market capitalization. Automaker Tesla, formerly known as Tesla Motors, closed out the trading on March 27, 2017, with a market...
by - March 30, 2017
The mid-cycle facelift for the Mercedes-Benz's S-Class have been disclosed to the public eye via these leaked shots. The images that recently surfaced and others like it were published online...
by - March 30, 2017
Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries