Hyundai Motor Group is 2010's largest Asian carmaker in Europe! The South Korean firm surpassed Toyota Motor Corp., which saw its sales fall significantly due to the recall crisis.
According to recent data from the European Automobile Manufacturers' Association, sales of Hyundai and affiliate Kia Motors Corp. went up in Europe by 4 percent in the first 10 months to 521,369 vehicles.
Hyundai and Kia are South Korea's two largest automakers. Meanwhile, Toyota sales (including its Lexus brand) decreased 17 percent to 511,754.
Hyundai has endured the slumping European auto demand in 2010 and it now seeks to appeal to potential consumers with the i30 and cee'd compacts and the ix35 sport-utility vehicle.
Hyundai also won a portion of the U.S. market from Toyota after the latter recalled over 8 million vehicles worldwide for repairs regarding unintended accelerations.
Ahn Sang Joon, an auto analyst at Tong Yang Securities Inc. in Seoul, said that Hyundai and Kia have expanded their model lineups in European markets; thus giving consumers more choices.
The automakers group says that general auto sales in Europe have dropped 5 percent in 2010 to 11.6 million. With sales surging to 13 percent, Nissan Motor Co. posted the biggest increase among the major brands. [via autonews - sub. required]