Hyundai plans to take control of its German imports

Article by Christian Andrei, on November 22, 2011

Hyundai Motor Co. intends to have control of its German imports by buying 65 percent of Hyundai Motor Deutschland GmbH from Emil Frey, the Swiss vehicle dealer. Chang Kyun Han, President of Hyundai Motor Europe, disclosed that with the takeover, the company is "effectively following the incorporation of the biggest and most important importer" into the company.

Having a market share of 2.9 percent, Hyundai is the third largest Asian brand in Europe after Nissan and Toyota, according to the European vehicle industry organization ACEA.

Brand sales in Germany, which is Europe's biggest market, expanded significantly to 73,105 units through October from 19,610 in 1999, leading to a market share of 2.7 percent after 10 months, according to the German motor transport authority (KBA). Hyundai is aiming for sales of 80,000 vehicles in Germany for 2011. Since 1999, Emil Frey has owned a majority of Hyundai Motor Deutschland, which was founded in 1991.

In Germany, Emil Frey also imports Subaru units and operates a dealer network marketing a range of brands including Opel, Ford, Volvo and Fiat. In 2010, the company sold 257,977 autos throughout France, Switzerland, the Czech Republic, Hungary, Germany and Poland, making it the No. 2 dealer group in Europe.

The automaker stated that it will still be working closely with Hyundai in Germany, adding that the strategy, structure, work force and location would stay the same at Hyundai Motor Deutschland following the takeover on Jan. 1, 2012. [source: Autonews]

Topics: hyundai, germany

If you liked the article, share on:


Login or Create new account to add a comment!


Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016
Mini has just provided the world with a preview of its first hybrid model that employs petrol-electric power to propel its wheels. Derived from the second generation of the Mini...
by - October 20, 2016
For the second time in three years, German driver Marco Wittmann of BMW Team RMG reached the summit in the DTM Drivers’ Championship. Even though Wittmann only secured a fourth...
by - October 20, 2016
The recent motor show has given us a lot of promising vehicles to look forward to for the time being. After we caught a glimpse of the future of motoring,...
by - October 19, 2016
Almost immediately after its launch, car designers have rendered their own adaptations of the new BMW 5-Series (G30). It’s just how it goes. Most folks with very creative minds couldn’t...
by - October 19, 2016