Hyundai preparing five game-day ads for the 2013 Super Bowl

Article by Christian Andrei, on January 24, 2013

Hyundai has prepared five game-day ads, which include four all-new spots, for the Super Bowl. This will be its sixth straight year as an advertiser. While two of the new ads are scheduled to broadcast on the pre-game show, there are two that will be seen in-game. Hyundai seeks to take a humorous approach to its ads.

Hyundai has been portraying its vehicle as the best sidekick if the buyers want fun by making witty interpretations of real life situations. Hyundai uses humor to focus on performance and function in an enjoyable and unforgettable way. INNOCEAN USA, Hyundai’s agency of record, developed the creative ads. Hyundai’s ad campaign for the Super Bowl is headlined by Hyundai’s 60-second pre-kick spot with the title “Epic PlayDate.”

The ad takes inspiration from the all-new seven-passenger Santa Fe. Viewers are brought to an epic play date with the Santa Fe as a major player. A famous alternative rock band makes a cameo as well as prepares the soundtrack for the ad. Dubbed “Team,” this 30-second in-game spot that will be seen in the first quarter, pays homage to the action movie genre. Hyundai offers a one-of-a-kind twist on the usual ‘tables turned’ story.

A young boy gathers a dream team to go up against troublemakers in the neighbourhood. The all-new seven-passenger Santa Fe plays a big role in gathering this team. Meanwhile, “Stuck,” a 30-second in-game spot that will be seen in the second quarter, features a classic American road trip. In this story, a young couple experiences being “stuck” behind several unanticipated things on the road. But no matter what the obstacles are, the Sonata Turbo can dodge them.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries