To simulate a family with the most unruly kids in the planet, safari park baboons were permitted to do whatever harm they could on Hyundai’s New Generation i30 hatchback. This is the first endurance test ever that has used monkeys for the wear and tear challenge. Hyundai designed the car especially for families and with the expectation that it will require very strong materials on the interior.
Hyundai got the services of baboons from Knowsley Safari Park to wreak havoc on its family car. These baboons are known for their desire to tear apart the park visitors' cars, which include Wayne Rooney's vehicle when he went to the Merseyside park in 2011. The i30 family car was parked in the baboon enclosure for 10 hours.
The baboons wasted no time in punishing the car by jumping on the seats, pulling and twisting buttons, and opening and closing storage bins. They also didn’t hesitate to check the durability of cupholders with the plastic drinking beakers. The paintwork on the exterior was smeared and scraped, but there were no major scratches and chips because it had hard-wearing paint.
Baboons also put the seats’ fabric to the test by eating inside the car and playing with toys inside its spacious boot. Through these monkey tests, Hyundai confirmed the strong quality of its New Generation i30. Who knew monkeys could help with research and development of future cars this way.