Hyundai puts the i30 to the ultimate test using baboons

Article by Christian A., on May 11, 2012

To simulate a family with the most unruly kids in the planet, safari park baboons were permitted to do whatever harm they could on Hyundai’s New Generation i30 hatchback. This is the first endurance test ever that has used monkeys for the wear and tear challenge. Hyundai designed the car especially for families and with the expectation that it will require very strong materials on the interior.

Hyundai got the services of baboons from Knowsley Safari Park to wreak havoc on its family car. These baboons are known for their desire to tear apart the park visitors' cars, which include Wayne Rooney's vehicle when he went to the Merseyside park in 2011. The i30 family car was parked in the baboon enclosure for 10 hours.

The baboons wasted no time in punishing the car by jumping on the seats, pulling and twisting buttons, and opening and closing storage bins. They also didn’t hesitate to check the durability of cupholders with the plastic drinking beakers. The paintwork on the exterior was smeared and scraped, but there were no major scratches and chips because it had hard-wearing paint.

Baboons also put the seats’ fabric to the test by eating inside the car and playing with toys inside its spacious boot. Through these monkey tests, Hyundai confirmed the strong quality of its New Generation i30. Who knew monkeys could help with research and development of future cars this way.

The brand new Hyundai i30 is wider, longer, and lower than its older brother – producing exterior cuts that are sportier while also considering interior functionality. Overall, it is longer by 20 mm (to 4,300 mm), wider by 5 mm (to 1,780 mm) and shorter by 10 mm (to 1,470 mm). The 2,650 mm wheelbase, which is one of the longest in the C-series, is still brought in from the original i30 model.

Hyundai buyers in the UK are offered a line-up of four engines together with five power outputs ranging from 90 to 128 PS, with models that house six-speed transmissions, plus CO2 emissions from below 100 g/km.

Belonging to its Blue Drive sub-brand, Hyundai is constantly developing its clean diesel technologies. The latest 1.6-litre diesel unit, which showcases Intelligent Stop & Go technologies, provides a stunning power to efficiency ratio, giving an output of 128ps and emissions of only 100 g/km. This will make the Hyundai i30 one of the most efficient cars in the C-series.

Hyundai CEO Tony Whitehorn said that the Hyundai i30 models will make an excellent proposition to company car drivers and fleet operators. Having CO2 emissions from 97 g/km, the Blue Drive i30 will be the cheapest sub-100 g/km 5-door model in the C-series with the lowest consumption for fuel and the lowest BIK at £876 yearly for tax payers at 40%.

Modeling its firm self-belief in the quality and strength of its products, Hyundai gives its clients in the UK a Five Year Triple Care package which is a first in the industry. This comes with a five year, fully-transferable, unlimited-mileage warranty, with five years of car health checks and five years of assistance on the road.

Compared to the original i30, total cost of ownership for the new model will be reduced, helped by improved fuel efficiency, lower CO2 emissions, lower insurance group rating classifications and lower servicing costs.

Matched to the first i30, the overall cost of ownership for the new one will be cheaper, helped by a more enhanced fuel efficiency, cheaper insurance group rating classifications, lower CO2 emissions, and cheaper servicing costs.

Topics: hyundai, hyundai i30

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