Hyundai releases first sketches with the new Azera/Grandeur

Article by Christian Andrei, on November 17, 2010

Hyundai announced today that it retains the ‘Grandeur’ name, and will continue the brad tradition since 1986. Furthermore, the Korean manufacturer released the first renderings with the new car, and we can say the vehicle looks impressive.

Badged Azera in some markets outside Korea, the car was first launched back in 1986 and Hyundai’s first premium luxury sedan.

The all-new Grandeur represents the fifth generation of the car, and was developed under the concept of harmonizing tradition and state-of-the-art technology.

The car is expected to set a new standard for premium large sedans, and promises to offer a brand new design with a new bold grille, in order to emphasize its premium look.

The side part of the car features elegant, flowing lines that exude an overall dynamic image. The rear end shows a futuristic look through stylish LED lamps and the voluminous wide rear bumper.

Press Release

Hyundai Grandeur

Hyundai Motor Company today unveiled rendering images of its premium large sedan, the new Grandeur - badged as Azera in some markets outside Korea.

Grandeur, which signifies magnificence or greatness, was first launched in 1986 in Korea as the company's first premium luxury sedan. Hyundai has retained the name Grandeur to continue this successful tradition.

The all-new Grandeur, now in its fifth generation, was developed under the concept of harmonizing tradition and state-of-the-art technology. As a result, the new model is expected to set a new standard for premium large sedans.

The exterior rendering reflects a 'Grand Glide' concept, or an image of a bird gracefully gliding across the sky. The front of the car has a bold grille, emphasizing the car's premium look. The side part consists of elegant and flowing lines that exude an overall dynamic image. The rear side conveys a futuristic look through stylish LED lamps and the voluminous wide rear bumper.

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