Hyundai scraps 2-liter turbo-four on 2015 Genesis Coupe

Article by Christian Andrei, on June 6, 2014

Hyundai’s 2-liter turbocharged four-cylinder engine will no longer be available on the 2015 Genesis Coupe, according to spokesman Derek Joyce. This means that the latest iteration of the Genesis Coupe will be powered by only the 3.8-liter V-6 engine.

Joyce said that equipment and packaging for the 2015 Genesis Coupe will be reconfigured to offset the loss of less-costly expensive models powered by the 2-liter turbo-four. The price difference between the current 2-liter turbo model (entry-level: $27,245, including shipping) is $3,000 compared to the V-6 Genesis Coupes ($30,245).

He said that Hyundai will be repackaging equipment to cater to every buyer of the Genesis Coupe -- from an entry-level buyer to a fully-loaded customer. Models powered by the turbocharged four-cylinder engine resemble like lightweight import sports car while those run by the V-6 takes after traditional American pony cars like the Ford Mustang and Chevrolet Camaro.

Hyundai plans to further buff the coupe’s pony car attributes, just like what it did with the 2015 Genesis sedan. The move would also shift the Genesis Coupe more upscale, in line with Hyundai’s aim of remarketing the unit as a more premium sport coupe.

Joyce acknowledged that doing away with 2-liter turbo-four would cost the carmaker some sales in the United States as it accounts for around half of the vehicle’s current sales. The combined sales of the Genesis sedan and Genesis Coupe in the US dropped 30 percent to 7,500 units in the first four months of 2014.

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