Hyundai Motor Co. now has formal sales operation in Mexico and has recruited Toyota’s local executive, Pedro Albarran, as its managing director. Hyundai Motor Mexico will commence operations in Mexico City in May, with its dealer network initially focusing on markets in mid-Mexico, including Mexico City, Guadalajara and Monterrey.
Albarran, according to his LinkedIn profile, was most recently vice president of automotive operations for Toyota de Mexico in charge of sales, marketing, distribution, vehicle and parts logistics, market representation and customer service. "Some of the top dealers in the nation have signed on to join our sales network and we will be ready to compete head on with other brands immediately," Albarran said in a statement.
Hyundai indicated plans to officially enter the Mexican market in 2013 after ending a 14-year distribution deal with Chrysler Group, which entailed selling Hyundai vehicles in Mexico under the Dodge brand.
Back then, the Hyundai Accent subcompact was sold in Mexico as the Dodge Attitude, while the i10 mini-car was sold the "i10 by Dodge." Both vehicles, however, bear the Hyundai badge on their grilles. The Mexican light-vehicle market has annual sales of around 1 million units and is dominated by Nissan Motor Co., General Motors and Volkswagen AG.
They accounted for around 60 percent of the Mexican market in 2013."The Mexico auto market is showing more potential than ever and we are excited to finally enter this market with our own badge," Tak Uk Im, chief operating officer of Hyundai Motor Co., said in a statement. "Our brand, as well as our global production and sales network, has strengthened immensely in recent years and we are confident that we can offer the best products and services in Mexico."