After August sales in the US were tallied, it was revealed that the Hyundai Sonata ranked third in the midsize car category. First place still went to the Toyota Camry while Honda Accord came in second.
To achieve this feat, Sonata beat the sales of Nissan Altima, Chevrolet Malibu and Ford Fusion. When ranking the sales of all vehicles sold in the US, the Sonata got the 6th place, its highest ranking ever.
Visitors to Edmunds.com had voted for the Sonata and made it No. 1 for 22 of the past 24 weeks when it comes to shopping consideration. Hyundai has been selling only one version of the Sonata but hybrid and turbo models are expected to follow.
For the month of August, Hyundai sold 21,399 Sonatas, enabling it to overtake the Altima. Honda should be worried as the Sonata is only 3,749 units away from the Accord. But the Sonata wasn’t able to set a new sales record for the Sonata in August 2010.
Edmunds.com's Total Cost of Incentives (TCI) calculations show that in December 2007, Hyundai sold 24,872 Sonatas. But that was a previous generation and to achieve those sales, Hyundai gave $4,233 in incentives for each Sonata sold that month.
But last August, Hyundai didn’t offer incentives to sell its Sonatas – making this achievement even more remarkable. [via Inside Line]