Hyundai unveils Hermes-customized Equus in Seoul

Article by Christian Andrei, on April 8, 2013

Hermes was tasked to customize an extended Hyundai Equus sedan, which was launched at the Seoul auto show. This project is proof of Hyundai’s continuing aim to have an upmarket appeal. The interior uses premium materials. In fact, its cabin is covered by leather that is of the same quality and workmanship as Hermes’ Birkin leather bags that have a price tag of between $9000 and $15,000.

A special top coating is used for the exterior. Hyundai is hopeful that the one-off Equus will appeal to the ultra-wealthy around the world.

Hermes has customized just three Equus sedans for Hyundai. It can be recalled that five years ago, Prada had customized three Genesis luxury sedans, which debuted in downtown Seoul in a glass tower that was specially built.

The refreshed 2014 Hyundai Equus was recently presented at the New York auto show. The ultra-luxury market is not at all easy to enter but Hyundai is confident that the Equus will sell well in South Korea where the new President Park Geun Hye had chosen the Equus as her ride for last month’s inauguration.

The exterior styling of the U.S.-spec 2014 Hyundai Equus has been modified. It also received several interior improvements.

Exterior enhancements for the 2014 model year include a front end with thinner grille chrome bars that now provide a sharper contrast to the blacked-out sections of the grille. Moreover, Hyundai got rid of the chrome accents on the front fascia for a more premium and modern look that includes lower fascia opening strakes. The grilled is flanked by headlamps with jeweled design elements and features chrome elements contrasted by black-out finishes. The 2014 Equus now features new LED fog lamps as standard.

Meanwhile, the sides of the 2014 Equus Side are marked by redesigned mirrors and new 19-inch turbine-blade alloy wheels in polished silver finish. Exterior enhancements are finished off by tail lamp graphics that now features a more horizontal theme. On the other hand the interior of the new Hyundai Equus features enhancements that complement those done on the exterior.

For instance, Hyundai redesigned the car’s entire instrument panel and center stack using ergonomically correct layout and premium materials. Moreover, the instruments are provided with new button iconography to allow users to easily and quickly recognize the features. In addition, the center console and shift lever now employ more premium materials and boasts of modern luxury design cues. Hyundai also reconfigured the control layout on the steering wheel, endowing it with new low-sheen button designs and icons.

Furthermore, the rear cabin is gifted with a new rear console and button layout. Customers could also avail of dual 9.2-inch, adjustable, high-resolution seatback monitors that allow rear passengers to watch films or listen to music or even access HVAC and seating functions. In addition, rear passengers could now provide navigation system directions directly to the navigation screen of the driver. Meanwhile, Hyundai has revised the vehicle’s driving dynamics to ensure that any traditional compromise in ride and handling are reduced to a minimal level.

The new 2014 Equus offers the Normal and Sport modes, each boasting of its own ride and handling attributes. For instance, the recalibration of the air suspension enabled the Sport mode to get more controlled damping, and the Normal mode to receive slightly improved ride comfort while still featuring a controlled handling character. For the 2014 model year, Hyundai revised the Equus’ front suspension bushings to improve suspension function.

Interestingly, the new Equus offers a new Snow mode function for customers who experience adverse weather conditions like snow and ice, allowing them to safely and easily control their vehicle even when road conditions are not favorable.

Hyundai also fitted the Equus with electro-hydraulic steering and electronic parking guide assist systems that make it easier to maneuver and park even in cramped urban areas. Its steering and parking capability is enhanced by the fact that it features a 39.6 foot turning circle and a variable-effort steering system.

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