Hyundai Motor Co. has unveiled its ix25 small-sized SUV concept at the 2014 Beijing International Automotive Exhibition. The ix25 represents another strategic pillar for Hyundai in China with the production version set to arrive in the country later this year. The small-sized SUV concept previews a premium look derived from Hyundai’s Fluidic Sculpture 2.0 design philosophy.
The concept measures 4,270mm in length, 1,780mm in width and 1,630mm in height with 2,590mm in wheelbase. Hyundai is aiming the ix25 particularly at young buyers who are looking to combine style and practicality. The South Korean carmaker is already planning various marketing activities to appeal to its target market.
The launch of the Nu 2.0 engine-powered ix25 in the second half of 2014 will complete Hyundai’s SUV line-up in China -- ix25, ix35, Santa Fe to Grand Santa Fe – as the carmaker targets to dominate the country’s growing SUV market. Hyundai said that the “i” in ix25 represents the ‘inspiring, intelligent and innovative’ characteristics of the young generation.
Hyundai also had its new Genesis make its Chinese debut at the show. The rear-wheel premium sedan is powered by either 3.0 GDI or 3.3 GDI engines and features advanced technologies like HTRAC AWD system, Automatic Emergency Braking (AEB), Head-Up Display and smart trunk.
Hyundai will roll out the Genesis in China in the second half of 2014, expecting it to help enhance the brand’s image in the Chinese premium segments.
Aside from the ix25 and the Genesis, Hyundai showcased 18 vehicles including the i20 WRC car, Mistra, Langdong, ix35, Santa Fe, Equus Limousine and Sonata Hybrid. It also showcased new technologies like its next-generation infotainment system.
The carmaker also exhibited at a separate booth commercial vehicles like the Chuanghu, a localized version of the Trago Xcient. [source: Hyundai]