Hyundai wants in the limo business, offers fleet incentives for the Genesis and Equus

Article by Christian Andrei, on February 27, 2012

Those in the livery and limo business should watch out as Hyundai is entering this segment with very attractive incentives. Just last week, Hyundai was at the International LCT Show in Las Vegas to make a pitch to coachbuilders and livery operators. This niche market is dominated by Cadillac’s Escalade and Lincoln’s Town Car.

The LCT show (which stands for limousine, charter and tour operators) is a yearly event that is considered the biggest convention in the world for this segment.

At this show, automakers will present models; conversions are shown by coachbuilders, and those in the livery business go to place orders. News in this industry is covered by LCT's trade magazine and Web site, which recently reported that Hyundai introduced its Genesis and Equus sedans at the LCT show.

Richard Pipenhagen, Hyundai Motor America's corporate sales manager, said that he is pleased about the interest in the industry in what Hyundai brings to the niche.

He added that the Genesis ‘is in a sweet spot regarding price." A $3,500 fleet incentive is offered for the Genesis while Hyundai offers $4,500 for the bigger Equus. The V-6 Genesis has a price tag of $35,075 while the V-8 Equus costs $59,650. Shipping costs are included in this price.

The 2011 Hyundai Equus has a design that is pleasing to the eye. Its rear-end treatment is progressive and has a precise look, with strong shoulders and bold taillights. This look of precision is achieved through fully-integrated exhaust tips that are asymmetrical, as well as through LED turn signal indicators at the rear.

Meanwhile, the car’s side silhouette is refined, featuring character lines accenting the rear fenders. On the other hand, up front, you can see well-proportioned headlamps that boast jeweled detailing as well as a subtle horizontal radiator grille. The LED turn signals can be found inside the HID headlamps together with adaptive front lighting system sporting white LED position lamps.

Bold lower air intakes add to the overall design’s positive reaction. The car also has an optional forward-view corner camera integrated into its grille to assist you in parking and in navigating alleys and blind corners while driving around the city.

You will feel at home in the new Equus, whether you are a busy executive or a couple heading out for a drive on the town, thanks to its any luxury touches and the passenger comfort it brings. All these features are evident in the superior-quality materials and its impressive layout. For one, its rich interior boasts leather upholstery, natural wood trim, an instrument panel wrapped in leather with French stitching, and Alcantara headliner.

The car’s seats have been designed with driver thigh support, plenty of width, a great range of adjustability, and a heating/cooling function. The seat backs and the bottom cushions are also equipped with thermoelectric devices that provide heating, cooling and humidity control. What’s more, there are ample head, shoulder, and leg rooms in both front and rear seats.

Additionally, the driver's cockpit features many features and premium services. There’s the Driver Information System, which provides navigation, HD Radio technology, XM Satellite Radio, hands-free Bluetooth phone system, and many more.

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