Hyundai wants in the limo business, offers fleet incentives for the Genesis and Equus

Article by Christian Andrei, on February 27, 2012

Those in the livery and limo business should watch out as Hyundai is entering this segment with very attractive incentives. Just last week, Hyundai was at the International LCT Show in Las Vegas to make a pitch to coachbuilders and livery operators. This niche market is dominated by Cadillac’s Escalade and Lincoln’s Town Car.

The LCT show (which stands for limousine, charter and tour operators) is a yearly event that is considered the biggest convention in the world for this segment.

At this show, automakers will present models; conversions are shown by coachbuilders, and those in the livery business go to place orders. News in this industry is covered by LCT's trade magazine and Web site, which recently reported that Hyundai introduced its Genesis and Equus sedans at the LCT show.

Richard Pipenhagen, Hyundai Motor America's corporate sales manager, said that he is pleased about the interest in the industry in what Hyundai brings to the niche.

He added that the Genesis ‘is in a sweet spot regarding price." A $3,500 fleet incentive is offered for the Genesis while Hyundai offers $4,500 for the bigger Equus. The V-6 Genesis has a price tag of $35,075 while the V-8 Equus costs $59,650. Shipping costs are included in this price.

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