Hyundai wants to challenge the Toyota Prius, will build a rival

Article by Andrew Christian, on August 22, 2014

Toyota Prius is currently the best-selling hybrid vehicle around the world but it appears that other car manufacturers want a piece of its success. Yesterday we told you about Ford’s plan to build a rival for the well-known Japanese hybrid vehicle. Today, we found out that Hyundai also wants a Prius rival.

Several prototypes based on the Hyundai Elantra GT were spotted testing in the United States alongside Prius models and all of them featured different bodies. Hyundai was testing the Prius and Prius+ seven-seater which means that it takes in consideration not one but two hybrid models.

Hyundai unveiled back in 2010 at the Detroit Auto Show the Blue-Will Concept and announced its intentions to build a Prius rival. The concept car was powered by an all-aluminum gasoline direct injection 1.6-liter bolted to a Continuously Variable Transmission (CVT) as well as by a 100 kW electric motor.

In the electric mode, the Blue-Will offered a range of 38 miles or 60 km, while in the plug-in mode it returned a fuel economy of 106 mpg (2.2 l/100 km) and up to 55 mpg (4.2 l/100 km) in hybrid mode.

The test mules spotted in the United States means that the Korean manufacturer is ready to challenge the Toyota Prius. The bad news is that Hyundai is testing the current Prius models but the next-generation will arrive next year and was already delayed by six months as Toyota needed more time to maximize mpg.

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