Hyundai will end job-loss return policy by end of March

Article by Christian A., on April 6, 2011

This week, Hyundai is ending the job-loss protection guarantee under its Hyundai Assurance program launched in January 2009. Hyundai told buyers that if they lose their jobs, they can get their money back for the cars they bought. Since that time, Hyundai had made this guarantee a key part of its marketing and advertising.

This report was confirmed by EFG Co. Inc., the company based in Irving, Texas, that managed the program for Hyundai.

Dave Zuchowski, Hyundai's U.S. sales boss, said that this offering had resonated in 2009 but that the Assurance program has been expanded to cover not just job loss.

Assurance will still be used by Hyundai for its warranty offerings, including a 10-year, 100,000-mile limited powertrain warranty as well as 5-year roadside assistance coverage. Those who have recently bought a Hyundai vehicle under the program through March 31 will still be covered for one year though.

Zuchowski said that since the program was launched, about 350 Hyundai customers in the U.S. cited the program in returning their vehicles. However, this number pales in comparison to over 1 million new vehicles in the U.S. since the program’s launching.

In 2008, Hyundai’s sales in the U.S. totaled 401,702 vehicles. In 2009, sales grew to 435,064 and in 2010, it had climbed to 538,228. Over that length of time, Hyundai’s share of the U.S. market improved from 3.0 percent to 4.6 percent.

Topics: hyundai

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries