Hyundai’s Chris Perry will be Chevrolet’s new marketing boss

Article by Christian Andrei, on August 30, 2010

Chris Perry has been appointed by General Motors Co. as the new Chevrolet marketing boss, replacing Jim Campbell. In a span of only 13 months, GM has changed the Chevrolet marketing chief four times.

This new assignment reunites Perry, formerly Hyundai Motor America's vice president of marketing, with Joel Ewanick, currently GM's top US marketing executive who had the same post at Hyundai.

Campbell had just recently been named vice president of GM's performance vehicles and motorsports unit.

Last March, Perry was appointed as Hyundai's top marketing executive when Ewanick started working for Nissan North America.

Just weeks later, Ewanick transferred to GM. In a statement, Ewanick said that Perry "brings 25 years of marketing experience -- more than 20 years in the automotive industry -- to the Chevrolet marketing position."

Ewanick shared that from working with him in the past, he knows that Perry will use "his unique ability" to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand.

Confirmation has been received from Chris Hosford, Hyundai's executive director of communications, about Perry's immediate resignation from his marketing job at Hyundai. When asked about Perry's successor, Hosford said that "it's too early to talk" about it.

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