Hyundai’s Chris Perry will be Chevrolet’s new marketing boss

Article by Christian A., on August 30, 2010

Chris Perry has been appointed by General Motors Co. as the new Chevrolet marketing boss, replacing Jim Campbell. In a span of only 13 months, GM has changed the Chevrolet marketing chief four times.

This new assignment reunites Perry, formerly Hyundai Motor America's vice president of marketing, with Joel Ewanick, currently GM's top US marketing executive who had the same post at Hyundai.

Campbell had just recently been named vice president of GM's performance vehicles and motorsports unit.

Last March, Perry was appointed as Hyundai's top marketing executive when Ewanick started working for Nissan North America.

Just weeks later, Ewanick transferred to GM. In a statement, Ewanick said that Perry "brings 25 years of marketing experience -- more than 20 years in the automotive industry -- to the Chevrolet marketing position."

Ewanick shared that from working with him in the past, he knows that Perry will use "his unique ability" to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand.

Confirmation has been received from Chris Hosford, Hyundai's executive director of communications, about Perry's immediate resignation from his marketing job at Hyundai. When asked about Perry's successor, Hosford said that "it's too early to talk" about it.

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries