Hyundai’s “Dad’s Sixth Sense” Super Bowl spot is 2nd most effective ad in first quarter

Article by Andrew Christian, on April 14, 2014

Ace Metrix, a provider of television and video analytics, has granted Hyundai’s “Dad’s Sixth Sense” ad as the as the second most effective advertisement in the first quarter of 2014. The ad, which made its debut at the 2014 Super Bowl, grabbed 706 points on the Ace Metrix scale, rendering it as the third highest scoring ad of all time.

Toula Thomas, SVP & GM for Automotive at Ace Metrix, Hyundai’s ‘Dad’s Sixth Sense’ was also the top scoring automotive ad at the Super Bowl. He remarked that during the ad that tells parental protection, captivated consumers received an “entertaining product demonstration.”

“Dad’s Sixth Sense” features the barely averted disasters as well as breathtaking saves by parent. It features a Dad who is always there for his young son as he grows up, and always there at the last second to avert any disaster.

It culminates with a final heroic, wherein the all-new 2015 Hyundai’s Genesis got young man’s back. It featured the song, “Count On Me,” by Bruno Mars and underscores the Genesis’ world-class suite of Sensory Surround Safety features.

Steve Shannon, vice president of Marketing, Hyundai Motor America, remarked that the Super Bowl is Hyundai’s biggest moment to shine. He remarked that the commercial was aimed at showing how the safety features of the Genesis are like the safety a father gives to his kids and comes to save the day when needed.

He said that they proud to see how strongly viewers connected with the ad’s message. Ace Metrix determines their top 10 ad list by gauging ad creative effectiveness as derived from viewers’ reactions and responses to national TV ads. The ads are scored based on persuasion, relevance, information, attention, change, desire and watchability.

“As a leading automotive advertiser, the Super Bowl is Hyundai’s biggest moment to shine,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “In ‘Dad’s Sixth Sense,’ we wanted to show how the safety features of the Genesis are like the safety a dad provides to his children, coming to the rescue when it counts. We’re proud to see how strongly our viewers connected with the ad’s message.”

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