Hyundai will produce its i10 minicar in Turkey for European markets as part of its efforts to increase sales in the continent. Hyundai will produce the i10 alongside the i20 subcompact at its joint venture with Kibar Holding of Turkey in Izmit. To accomplish that, Hyundai plans to double annual production capacity of the Izmit plant to 200,000 units by the end of 2013.
This will effectively create 750 new jobs at the plant and another 1,500 at suppliers. Hyundai hiked the capacity of the Izmit plant in May to 120,000 to start the production of the new i20. With sales of around 73,000 in 2011, the i10 is the company’s fourth best-selling model in Europe, after the i30, i20 and ix35, according to JATO Dynamics market researchers.
Around 70 percent of the vehicles that Hyundai markets in Europe are built at its Turkish plant and at its Nosovice site in the Czech Republic.
The Nosovice site produces the i30, the ix20 and the ix35. Allan Rushforth, Hyundai Motor Europe's chief operating officer, said that by producing the i10 in Turkey, the company could further increase in sales, since it underscores the fact that Hyundai develops and produces cars in Europe “that Europeans want to drive."
Hyundai is eyeing to capture a 3.5 percent share in the EU and EFTA nations in 2012, up from 2.9 percent in 2011. The carmaker also said that it aims to sell around 500,000 units in 2013. The company posted an 18 percent increase in sales in EU and EFTA countries to 38,521 in May 2012. Hyundai also sold 187,534 vehicles in Europe in the January to May period.