Ian Gorsuch is back as McLaren chief for Middle East and Africa

Article by Christian Andrei, on July 6, 2013

Ian Gorsuch is reprising his previous role as McLaren's regional director for the Middle East and Africa. Gorsuch returned to his prior post on July 1, 2013, making him in charge once again of running McLaren's operations in the Middle East and Africa as well as overseeing the rollout of the new McLaren P1 hybrid supercar later this year.

He will report to Greg Levine, sales and marketing chief at McLaren. McLaren unveiled the new P1 hybrid supercar at the 2013 Geneva auto show and planned to build only 375 examples, each having a starting price of EUR1.07 million.

McLaren said that around 10 percent of the 375 examples are set to be sold in the Middle East, with nearly all allocation sold. Gorsuch replaced Mark Harrison, who assumed a senior position at McLaren's headquarters in Surrey, England.

Gorsuch started his career at McLaren in 2009, playing a role in launching the sports car maker in the Middle East and Africa as regional director. He was then transferred to Singapore to lead McLaren's operation in Asia. Before working for McLaren, Gorsuch was in Bentley Motors, first in 1998 as customer service director and in 2001 as chief of its business in the Middle East, Africa and India.

Gorsuch will hold office in Bahrain, where the regional base of McLaren Automotive Middle East and Africa is located. Bahrain is also home to McLaren's principal shareholder, Mumtalakat, a government-controlled holding company. McLaren delivered 150 units of the current McLaren 12C model in the Middle East and Africa in 2012.

Commenting on his new Regional Director role Gorsuch said: “I’m thrilled to be moving back to a region I know well, and inherit the role in a very strong position. This is thanks to the work over the last year by Mark and our network of retail partners in eight locations, across six countries in the region.” Gorsuch continued: “I am looking forward to the meeting our 12C and 12C Spider customers and seeing our next generation ultimate supercar, the McLaren P1, on the region’s roads as we start delivering the first cars to customers at the end of the year.”

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Retired Formula 1 driver Jenson Button has just received his brand new McLaren MSO 675LT Spider. This was confirmed after McLaren Beverly Hills posted a picture on its official Instagram...
by - January 24, 2017
Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay...
by - January 24, 2017
The race to autonomous driving has been dictated by the need to make the road safer and reduce the incidents of vehicle crashes. Several major carmakers in the world have...
by - January 24, 2017
The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries