Ian Gorsuch is back as McLaren chief for Middle East and Africa

Article by Christian Andrei, on July 6, 2013

Ian Gorsuch is reprising his previous role as McLaren's regional director for the Middle East and Africa. Gorsuch returned to his prior post on July 1, 2013, making him in charge once again of running McLaren's operations in the Middle East and Africa as well as overseeing the rollout of the new McLaren P1 hybrid supercar later this year.

He will report to Greg Levine, sales and marketing chief at McLaren. McLaren unveiled the new P1 hybrid supercar at the 2013 Geneva auto show and planned to build only 375 examples, each having a starting price of EUR1.07 million.

McLaren said that around 10 percent of the 375 examples are set to be sold in the Middle East, with nearly all allocation sold. Gorsuch replaced Mark Harrison, who assumed a senior position at McLaren's headquarters in Surrey, England.

Gorsuch started his career at McLaren in 2009, playing a role in launching the sports car maker in the Middle East and Africa as regional director. He was then transferred to Singapore to lead McLaren's operation in Asia. Before working for McLaren, Gorsuch was in Bentley Motors, first in 1998 as customer service director and in 2001 as chief of its business in the Middle East, Africa and India.

Gorsuch will hold office in Bahrain, where the regional base of McLaren Automotive Middle East and Africa is located. Bahrain is also home to McLaren's principal shareholder, Mumtalakat, a government-controlled holding company. McLaren delivered 150 units of the current McLaren 12C model in the Middle East and Africa in 2012.

Commenting on his new Regional Director role Gorsuch said: “I’m thrilled to be moving back to a region I know well, and inherit the role in a very strong position. This is thanks to the work over the last year by Mark and our network of retail partners in eight locations, across six countries in the region.” Gorsuch continued: “I am looking forward to the meeting our 12C and 12C Spider customers and seeing our next generation ultimate supercar, the McLaren P1, on the region’s roads as we start delivering the first cars to customers at the end of the year.”

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