In-store Web tool helps Toyota dealer to double its sales

Article by Christian A., on August 25, 2010

Accessory sales are largely untapped by dealerships, which historically get only 10-17% of the market, but a shop in Littleton, Mass. attributes the doubling of its sales to an in-store Web tool. Since September, accessory sales at Bob Moran's Acton Toyota in Littleton, Mass., have doubled to about $110,000 a month, according to Shawnee Wandless, the store's sales manager.

The tool, AddOnAuto by izmocar, enables the store to offer accessories to car buyers in an easy-to-use, visual way. Wandless said that accessories are now placed in the forefront of vehicles sales instead of as an afterthought.

What makes this tool so convenient is that customers can view how particular wheels, electronics, leather, chrome trim and other accessories will appear on the models that they want to buy.

Customers also get a detailed price listing of how adding accessories into the vehicle financing will affect its monthly payment. The conventional method had been for dealers to provide print or online catalogs that illustrate the products alone without displaying the parts on a specific model.

David Stringer, president and founder of Insignia Group, said that since the margins on car sales have narrowed, dealerships have been looking for added ways to generate revenue. Insignia and DealerTrack Chrome Systems are two vendors that also sell tools that comparable to Add-OnAuto.

Mike Martinez, chief marketing officer of izmocars, of San Francisco, revealed that the auto accessories market has grown to about $32 billion annually. According to industry data, about 60% of customers will customize their vehicles after making their purchase.

If you liked the article, share on:

Pin It

Comments

Recommended

Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries