Incentive programs helped Lexus widen its lead over Mercedes-Benz in May

Article by Christian Andrei, on August 26, 2010

Toyota Motor Sales USA reported that the sales of both its Toyota and Lexus brands have increased. For June, Toyota Division will offer 0% financing and subsidized leases, which it has been offering since March. While Toyota Division will still offer big incentives, Lexus is dropping cut-rate leases.

During a sales call, General Manager Mark Templin said that Lexus sold 22,216 vehicles (up by 31%), double the growth of its rivals in the luxury segment. Mercedes-Benz sales rose 23 percent to 18,548 in May and gained 22 percent to 85,405 so far this year, Daimler said.

Toyota Division's sales rose by 4% to 140,597 cars and trucks. May marks the third consecutive month that Toyota sold more retail vehicles than any other brand.

Toyota General Manager Bob Carter also commented that this proves that "consumers are voting for [Toyota] with their dollars." Starting June, Toyota's offers will only apply to 2011 models.

Sales of the Camry dropped 7% in May. Carter explained that this is due to the low number of 2010 Camrys that could qualify for the financing offers last month. Mercedes-Benz sales rose 23 percent to 18,548 in May and gained 22 percent to 85,405 so far this year, Daimler said. [via autonews - sub. required]

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