Infiniti Americas has tapped Nick Twork as director of corporate communications. He will sit on the newly created post on July 21, 2014. Twork was previously from Porsche Cars North America, working as manager of product communications. In his new position at Infiniti, Twork will report to Michael Bartsch, vice president of Infiniti Americas.
He will be in charge of the brand’s corporate, brand, product and internal communications strategies in the United States, Canada, Mexico and Latin America. “I’m extremely excited for this opportunity,” Twork said.
Infiniti spokesman Kyle Bazemore remarked that the brand’s product line is growing by 60 percent in the next few years. He noted that the expansion of Infiniti’s communications team serves as an evidence of the brand’s plans to become an independent, global, premium carmaker.
Twork had filled in various communication roles in other major carmakers like General Motors and Ford, thus he is bringing along him a “wealth of experience in communications and automotive industry,” Bartsch said in a statement.
He remarked that he is confident that Twork will play a critical role in transforming the Infiniti brand in the Americas.