Infiniti appointed Visscher BV as its new partner for the Netherlands

Article by Christian Andrei, on January 18, 2012

Infiniti has partnered with Visscher BV for the Netherlands as the brand enters into a plan to significantly increase sales over the next five years. Infiniti is a Japan-based luxury performance car brand. Initially, Visscher BV will take over in running Infiniti’s flagship Centre in Amsterdam but within the next 1.5 year, it will seek to expand the network by two more sites.

This move means that Visscher currently represents all of the European brands in the Renault-Nissan Alliance, which consists of Renault, Nissan and Dacia. Infiniti is the first premium brand for Visscher, the company that has an extensive experience in marketing luxury cars such as Nissan’s GT-R. The appointment is expected to take place shortly after the Infiniti M35h, the world’s fastest accelerating full hybrid, is introduced.

It’s amazing that with this size and performance, the car would have very high fuel economy and produce low emissions. As Visscher BV widens its product range, it will increase Infiniti’s market share in the country. We could soon expect the arrival of four-cylinder engines, a vehicle with zero emissions, and a luxury compact car that’s influenced by the ETHEREA concept car.

Infiniti M35h will be bringing world-first steering and braking technologies into the table when the car becomes available in American and European markets in 2012. These new technologies have been designed to give environmental benefits, to enhance your driving feel, and to reinforce the strengths that are already the core of the M35h with its one-motor/two-clutch system.

Simplicity has been a key philosophy in the development of this high-performance luxury sedan’s steering and brakes, much like it was in developing the drivetrain. The M35h’s drivetrain actually combines a V6 petrol engine with a 50-kW or 68-PS electric motor that was built into the seven-speed automatic transmission.

What’s more, the Infiniti M35h’s steering is an electro-hydraulic system that comes with on-demand assistance. From this, you can enjoy the advantages of two steering types – the hydraulic power steering’s smooth and natural feel, and the electric system’s improved fuel efficiency – while the motor only cuts in as the wheel turns, thus boosting efficiency further. This electro-hydraulic system is actually smaller compared to conventional power steering set-ups because of its integrated parts.

Meanwhile, the M35h’s brakes are designed to suit the needs of sports sedan buyers, and at the same time it contributes to the vehicle’s lower carbon footprint. The Infiniti M35h is considered the “low CO2 champion” of the company’s all-new M Line sedan series.

The M35h’s brake system is called Electric Driven Intelligent Brake, which allows for the use of the electric drive motor to directly operate the brake cylinders. When you step on the brake pedal, the needed braking force is maintained as the friction brake’s hydraulic pressure is controlled to maximize the hybrid motor’s energy regeneration. Because of the Electric Driven Intelligent Brake’s simple structure, it has a great potential to become a key component or feature of all of Infiniti’s Direct Response Hybrid vehicles in the future.

The simplicity of Infiniti’s elegant mechanical solutions, as well as the emphasis on lighter weight, more compactness, and fewer parts, had been made possible through advanced computerized control.

Topics: infiniti

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