Infiniti appoints Tony Lewis as new sales chief in the UK

Article by Christian Andrei, on April 30, 2011

Infiniti named Tony Lewis as its new sales chief in the UK. In taking on the official title of Regional Director Europe North, Lewis takes over the position left by Angus Gray who will be transferred and will be given the responsibility of continuing growth in the network of European Infiniti Centres. Lewis’ role will be a significant one as Infiniti shifts to the second phase of the launching in the UK.

The carmaker aims to expand its network coverage throughout the region after the brand’s small but ideally executed debut in late 2009.

Lewis, 48 years sold, said that Infiniti’s launch is a “textbook exercise” in presenting a new luxury brand. He said that the company has to move forward from the difficult economic period and make sure that it takes advantage of all the good work and then “really start” to have an impact in the UK.

Lewis said that the circumstances and conditions are right for this goal to be achieved, with its exclusive Infiniti Centres, its partnership with Formula One World Champions Red Bull Racing, and its expanding range of performance cars.

He said that he considers it “an amazing opportunity” to be working for Infiniti at this point in its European development. Lewis, who reports to Infiniti Europe Commercial Director Guillaume Pelletreau, is responsible for boosting the sales of the growing Infiniti lineup, concentrating on major Northern European markets like the UK.

Lewis reports to Guillaume Pelletreau, commercial director of Infiniti Europe and in charge of the sales drive of the Infiniti line-up expansion, focusing on major Northern European markets like the UK. The range of six models consists of coupes, saloons, convertibles plus crossovers and only recently has been extended in Europe by the introduction of new high performance V6 diesel engine variants and the M35h, among the most technologically advanced and high performance hybrid models.

Thus, it is not surprising that the Infiniti Europe sales are set to increase by 100% this year. Scheduled to arrive are a compact electric luxury vehicle, 4-cylinder power-driven cars as well a fast developing competitor luxury C-segment.

At present, there are four Infiniti Centers in the UK and two more are situated in Stockport and Leeds, which will start business in the latter part of the year. There are more planned for 2012. Lewis has another important mission, which is to further expand the network to more North European markets.

Formerly a British Army officer as well as a self-confessed car fanatic, Lewis started his motor industry profession with Ford and has dealt with both cars plus commercial vehicles. His latest position was as Nissan LCV’s European Marketing and Sales Director.

Press Release


Infiniti’s expansion plans have been given a boost with the appointment of a new sales chief for the UK, Tony Lewis, who takes over as Regional Director Europe North from Angus Gray who in turn moves to the role of overseeing the continued growth in the network of European Infiniti Centres.

Lewis, who is from Warwick, will play a key role as Infiniti moves into the second phase of its UK launch, seeking to expand its network coverage across the region following the Japanese performance brand’s small but perfectly formed debut in late 2009.

“Infiniti’s launch has been a textbook exercise in how to introduce a new luxury brand,” said Lewis, 48. “Now we have to put tough economic times behind us and ensure we capitalise on all the good work and really start to make an impact in the UK market.

“Everything is in place for that to happen – from our unique Infiniti Centres to our partnership with Formula One World Champions Red Bull Racing to our expanding range of performance cars, which I’ve wasted little time in getting to know.

“To be involved with Infiniti at such a dynamic time in its European development is an amazing opportunity.”

Reporting to Infiniti Europe Commercial Director Guillaume Pelletreau, Lewis will be responsible for driving the sales of the expanding Infiniti line-up, focusing on key Northern European markets such as the UK. The six-model range comprises saloons, coupes, convertibles and crossovers and has recently been boosted in Europe by high performance new V6 diesel engine variants along with the debut of the M35h, one of the most technologically innovative and high performance hybrid models available - no wonder Infiniti Europe’s sales are set to double this year. Still to come are four-cylinder powered cars, a compact luxury electric vehicle and a competitor in the fast growing luxury C-segment.

Currently four Infiniti Centres are open in the UK with another two, strategically located in Leeds and Stockport, set to commence business later this year. More are planned for 2012. A further key mission for Lewis will be to drive the expansion of the network in other Northern European markets.

Lewis, a former British Army officer and self-confessed petrolhead, began his motor industry career with Ford and has worked with both cars and commercial vehicles, most recently as European Sales and Marketing Director of Nissan LCV.

He lives with his family near Warwick and among his interests counts classic motor cycles, Manchester United, rock music, the Worshipful Company of Carmen (he is a Freeman of the City of London) and raising money for a charity close to his heart, The Afghanistan Trust.

Topics: infiniti, uk

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