Infiniti becomes official sponsor and partner of Cirque du Soleil

Article by Christian Andrei, on August 26, 2010

Infiniti is now the Canadian Cirque du Soleil entertainment group's official sponsor and exclusive automotive partner. We will soon see Infiniti vehicles featured in the Cirque du Soleil shows.

Infiniti cars will be appearing at the 180 Big Top and Arena touring show markets in the US, Canada, Western Europe and Russia as well as in three theatrical shows in New York City, Chicago and Los Angeles.

With these events, Infiniti's lineup will have the chance to be seen by about 5.4 million people. Infiniti has studied this well.

In fact, attendees of the Circle du Soleil show actually match the Infiniti customer profile, with respect to their premium preferences and financial situation. This April, we will get to see how this partnership fares in the following cities: Portland (Oregon), New York and Montreal.

Jon Brancheau, director global marketing, Global Infiniti Business Unit, said that the partnership between Cirque du Soleil and Infiniti is "a natural fit for these two perfectly aligned brands as both embody Inspired Performance."

Brancheau added that Infiniti intends to touch people's emotions as well as physically. The brand believes that the partnership will personify the brand's wish to "invoke graceful strength, vibrancy, craftsmanship and exhilaration in everyone."

This isn'tt Infiniti's first chance to partner with Cirque du Soleil. Infiniti has previously been its sponsor in Canada, Russia, Korea and the Middle East. With this new agreement, Infiniti expands the collaboration to promote its image to a wider audience.

If you liked the article, share on:


Login or Create new account to add a comment!


We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016
Many people have long known that the new 2018 RS5 was being developed by Audi AG. Enthusiasts the world over were excited when a prototype was seen running on the...
by - October 26, 2016
It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016