Infiniti considering a front-wheel-drive entry-level vehicle

Article by Christian A., on August 26, 2010

Infiniti is thinking about adding an entry-level vehicle, or a family of models, that it will base on a front-wheel-drive platform. However, the brand's performance cars, the Infiniti G and M, will remain rear drive, according to Larry Dominique, Nissan North America Inc.'s vice president for product planning.

Dominique said that the core of the brand is "very important"when referring to the performance sedan.

He said that it's possible to have other vehicles in different segments around the core of the brand. For Nissan, there would a reversal of strategy. It was in 1991 that Infiniti started offering fwd and rear-wheel-drive models.

The I35 sedan, Infiniti's last fwd car, was discontinued in 2004. Back then, Infiniti executives said they wanted only rwd vehicles, asserting it was a better strategy to compete with BMW and Mercedes-Benz.

At an interview done at the Detroit auto show recently, Dominique said many buyers do not know or care whether their vehicle is based on an fwd or all-wheel-drive platform.

As examples, Dominique cited Acura's TSX and TL models. He said that the TSX is an fwd vehicle, and the TL is offered as fwd or awd. He said that buyers are OK with it. Currently, all of Infiniti's models are on a body-on-frame, rwd platform. [via autonews - sub. required]

Topics: infiniti, fwd

If you liked the article, share on:

Comments

Recommended

We first heard of the fifth generation SEAT Ibiza earlier this year, and last week, the company finally revealed the all-new Ibiza at the international launch in Barcelona. The new...
by - May 22, 2017
The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Amid reports that major rival Volkswagen would cease producing 2016 and 2017 model year diesel cars following the wake of the "Dieselgate" scandal, it’s believed that Chevrolet sees its opportunity...
by - May 22, 2017
Honda recently whips out a new feature for the S660 Bruno Leather Edition. Any guesses? Well, it’s going to be an iPhone app that goes by the name Rev Beat....
by - May 22, 2017
And so it goes, Ford is not at all closing its doors to an all-electric F-150 pickup. The American manufacturer initially laid out its plans for an F-150 hybrid earlier...
by - May 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries