Infiniti electric vehicle set to fit performance image perfectly

Article by Christian Andrei, on August 27, 2010

Even before Infiniti's all-electric luxury model is launched, Infiniti managers are already applauding the car for matching the performance image that they have been working on the past years.

Ben Poore, Infiniti Business Unit vice president, said that the model "fits perfectly" with the performance standards that have been set for the brand. He proceeds to call it a "very cool" but then declined to provide specific details about the model.

He would only say that the company has a "unique new global model" that will be sold in the US. At the Tokyo Motor Show last month, Nissan Motor Co. CEO Carlos Ghosn had described the car as "a compact, high-performance, four-seat luxury Infiniti with zero emissions."

Infiniti designers and planners have been open about their goal of sharpening the brand's image to compete directly against more performance-oriented European brands such as BMW and Audi.

At the Los Angeles Show next month, Infiniti will reveal a new 2011 Infiniti M sedan that it claims has more standard horsepower than competing models from Mercedes-Benz and BMW.

More than their counterparts, Infiniti executives have been adamant at avoiding any product change that might detract from the brand's image. [via autonews]

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