Infiniti electric vehicle set to fit performance image perfectly

Article by Christian A., on August 27, 2010

Even before Infiniti's all-electric luxury model is launched, Infiniti managers are already applauding the car for matching the performance image that they have been working on the past years.

Ben Poore, Infiniti Business Unit vice president, said that the model "fits perfectly" with the performance standards that have been set for the brand. He proceeds to call it a "very cool" but then declined to provide specific details about the model.

He would only say that the company has a "unique new global model" that will be sold in the US. At the Tokyo Motor Show last month, Nissan Motor Co. CEO Carlos Ghosn had described the car as "a compact, high-performance, four-seat luxury Infiniti with zero emissions."

Infiniti designers and planners have been open about their goal of sharpening the brand's image to compete directly against more performance-oriented European brands such as BMW and Audi.

At the Los Angeles Show next month, Infiniti will reveal a new 2011 Infiniti M sedan that it claims has more standard horsepower than competing models from Mercedes-Benz and BMW.

More than their counterparts, Infiniti executives have been adamant at avoiding any product change that might detract from the brand's image. [via autonews]

If you liked the article, share on:

Comments

Recommended

When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries