Infiniti expects to attract young customers in Europe with its entry-premium car

Article by Christian Andrei, on March 25, 2012

Infiniti is confident that the young consumers in Europe will take a liking to its new entry-premium car. However, industry watchers think that the model won’t have an easy challenge of competing with more established models like the BMW 1 series and Audi A3. Infiniti wants to launch this model within four years in order to put up a good fight in the expanding market in Europe for small premium vehicles.

According to company executives, the car would be different from anything presently offered in the premium compact class (not only a smaller version of a conservative luxury car). Jean-Pierre Diernaz, Infiniti Europe marketing director, thinks the model will succeed since it comes with driving performance and style that German luxury brands don’t offer.

At a press event in London, Diernaz told Automotive News Europe that there are a handful of German automakers dominating the luxury market in Europe but then it can’t be expected that the younger buyers would be interested in their parents’ preferred brand. He said that there’s a need for “more-modern luxury models.” We got a preview of this new model’s design from Infiniti's Etherea concept car presented at the 2011 Geneva Auto Show.

Diernaz said that the car’s European launch date is in 2016 however, no specific date was given. This would be the first car that Infiniti makes in Europe. Automotive News Europe sources said that the brand will ink a contract with Magna Steyr to produce about 50,000 to 60,000 units annually of the model in Graz, Austria.

This car would use Mercedes's MFA architecture, which underpins the second-generation A- and B-class model lines. Daimler, the parent of Mercedes, has a technology sharing partnership with Renault-Nissan. IHS Automotive analyst Carlos Da Silva believes that Infiniti has to build up its image in Europe. He thinks that an entry-level model would assist with this goal.

Topics: infiniti, europe

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Mazda’s RX-7 and RX-8 rotary sports car are two of the most beloved sports cars from Japan. Aside from their terrific road balance and agility, these sports cars are powered...
by - December 8, 2016
Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries