Infiniti expects to double its sales in 2011 fiscal year in Western Europe

Article by Christian Andrei, on March 9, 2011

Infiniti Europe Vice President Jim Wright told Automotive News Europe that in fiscal year 2011, the carmaker’s new-car sales in Western Europe will nearly double (between 7,000 and 8,000) due to new models and new powertrains.

Wright said Nissan Motors’ luxury brand would finish its 2010 fiscal year on March 31, 2011 with about 4,500 new-car sales in Western Europe.

Infiniti is banking on the new models to lead its sales increases. Infiniti, in the past 12 months, has introduced the all-new Infiniti M sedan and the diesel versions of the EX and FX crossovers.

An M35h hybrid, in spring, will join the range, giving Infiniti three powertrain options. Wright also sees a strong sales increase for Russia, where the fiscal 2011 volume should increase to 7,000 to 8,000, compared with about 6,000 in fiscal 2010.

He said that 2011 should be the first year where Western Europe and Russia are balanced. In 2006, Infiniti debuted in Russia but waited two years to launch in Western Europe.

He also said that Infiniti will still expand its dealer network, boosting its presence in Western Europe to 60 outlets by the end of fiscal 2011 from 40 in fiscal 2010, amounting to one new dealership opening every 18 days.

Infiniti, by the end of 2011, plans to have five dealerships in Moscow as new stores are slated to open in April 2011 and November 2011.

Topics: infiniti, sales

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