Infiniti gets new bosses

Article by Christian Andrei, on June 27, 2011

The national sales company of Nissan in the United Kingdom and the European operations of its premier brand, Infiniti, will be having new bosses effective August 1, 2011, as the company's Europe sales and marketing chief Simon Thomas will be leaving the company.

Bernard Loire has been named as the next vice president of Infiniti Europe and the Middle East beginning on the said effective date. He currently holds a position as Nissan Europe's vice president of sales operations.

He will be succeeding Jim Wright, who has been appointed Nissan Motor GB Ltd.'s managing director, effective on August 1 also. Wright will replace Paul Willcox, who will be replacing Thomas as the company's top sales and marketing executive in Europe.

Thomas is leaving the company to proceed to a career in an unnamed vehicle manufacturer. Loire began his career in the automotive industry in 1988 with Ford France where he climbed to the position of fleet sales director within 11 years.

He moved to Fiat Auto in Turin in 2000 to oversee marketing of the company's compact vehicles. Two years later, he joined Nissan as manager of sales operations for seven markets. After holding core positions for Nissan in Italy, Portugal, and France, in 2009, Loire was named to his present position as VP of sales operations for Nissan Europe, overseeing 44 markets.

The company has not disclosed who will take over Loire's post. Regarding his latest challenge, Loire shared in a statement that he is tasked to grow the Infiniti brand.

He also said that the company has "ambitions" plans to increase the network more than twice over the next few years to prepare for a raft of new product and to maximize its sponsorship of Red Bull Racing.

Topics: infiniti

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