Infiniti is off to a good start in the United Kingdom in 2013, after posting a 45-percent year-on-year increase in sales in March and a 23-percent year-on-year hike in sales in the first quarter of the year. Sales over the full fiscal year jumped by nearly 15 percent, boosted by the Infiniti FX and the newly launched Infiniti M35h saloon.
The FX and the M35h saloon will be soon known as QX70 and Q70. Infiniti opened its first Infiniti Centre in Reading on October 2009, and the growing popularity of the brand in the country has increased the number of showrooms in the UK to seven currently. In the next six months, the Japanese prestige performance car brand will open three new showrooms in Norwich, Southampton and St. Albans.
The carmaker is also currently assessing opening Infiniti Centres in areas like Milton Keynes, Cardiff, Liverpool, Exeter, Cambridge, Leicester, Nottingham, Bristol, Newcastle and Belfast, as well as in several locations around London.
According to a recent independent brand tracking survey, more and more consumers are become aware of the Infiniti brand. In 2011, only 51 percent of the people interviewed in the UK had heard of the premium brand. However, the number spiraled up by 13 percentage points to 64 percent in 2012.
The all-new Q50, which was unveiled in Europe at the Geneva Motor Show in March 2013, is currently being shown at each Infiniti Centre in April, around five months ahead of its rollout in the autumn.
For those interested in taking a closer look at the all new Q50 could contact the nearest Infiniti Centre. The Infiniti Q50, a premium sports saloon, the first Infiniti to be fitted with a Daimler-sourced but re-engineered 2.2-litre four-cylinder turbo-diesel engine that emits less than 115grams of carbon dioxide per kilometer traveled while providing 170PS of output and 400Nm of torque.