Infiniti named 48-year old Alfonso Albaisa as its Executive Design Director, effective April 1, 2013. Albaisa will be based at the carmaker’s Design Center in Atsugi, Japan. From there, he will lead the global Infiniti Design team and will be responsible for further developing the design of all future vehicles and concept cars for the carmaker.
Johan de Nysschen, President of Infiniti Motor Company Ltd., said that the move was part of the plans to achieve further growth in the premium segment, noting that design will play a pivotal role in the carmaker’s “quest to nurture the brand and grow the business."
Shiro Nakamura, Chief Creative Officer for Infiniti, said that Albaisa is a ‘great fit’ for the carmaker, being a brand visionary “who has the passion and drive to translate his progressive thinking” into exciting designs with global appeal.
A 25-year design veteran, Albaisa joined the Nissan Design team in San Diego, California, in 1988. After holding a number of senior Design positions within Nissan, he was appointed as Design Director for Nissan Design America in 2004.
He was then appointed Vice President of Nissan Design Europe in 2007. He was named as Vice President of Nissan Design America, leading the design of the Nissan Ellure and Xtrem concept cars as well as key strategic production vehicles. He also had a vital role in designing several Infiniti models.
In 2012, Albaisa was appointed Design Director of Nissan global Design for Nissan brand passenger cars, including Zero Emission Vehicles. He was responsible for mapping out and implementing Nissan's future design strategies.