Infiniti has appointed Daniel Kirchert as the carmaker’s new Managing Director in China, effective May 1, 2013. Kirchert is replacing Allen Lu, who has been named as Managing Director of Infiniti’s Asia & Oceania operations (except China). In his new role, Kirchert will be in charge of managing Infiniti's entire operations and driving the carmaker’s growth plans in China.
During the Shanghai Auto Show, the carmaker disclosed local production of two models developed and designed for the Chinese market. Starting next year, Long-wheelbase versions of the Infiniti Q50 and QX50 premium vehicles will be produced at the Xiangyang plant in China through its joint venture with Dongfeng Motor Company Ltd.
Infiniti is planning to expand its retail network in China by over 30% this year. Infiniti president Johan de Nysschen expressed pleasure in Kirchert’s appointment, which further strengthens Infiniti’s leadership team. He remarked that Kirchert’s intimate knowledge of the Chinese market and track record in premium brand management will be vital for the carmaker’s growth plan in China. He said that Kirchert will make a “substantial contribution” to Infiniti’s long-term success."
Prior to his appointment, Kirchert was Senior Vice President, Sales and Marketing, and a Management Board member at BMW Brilliance Automotive Ltd., where he had been holding the position since 2007. He was responsible for marketing and brand management of the BMW brand in China. He is credited for leading BMW’s sales growth in China and increasing the carmaker’s dealer network to 350 retail outlets.