Infiniti has appointed Simon Cox to direct its new design studio in London, United Kingdom. Under his new role, Cox will be responsible for directing the design of Infiniti cars for the European market. The 30-year design veteran Cox will report to Infiniti executive design director, Alfonso Albaisa. Prior to joining Infiniti, Cox was a design consultant for UK-based Futura Design.
He was director of General Motors’ advanced design studio in Coventry, England, in 1998 to 2010. He was responsible for creating the 2005 Cadillac Cien and the 2009 Cadillac Converj concepts. He also had stints with Isuzu Motors, Peugeot, Ford Motor Co., and Lotus.
Cox started his career in auto design after studying fine art, jewelry design, product design and automotive design at the Royal College of Art in London. Shiro Nakamura, Infiniti's chief creative officer, said in a statement that Cox’s hiring is a key appointment for Infiniti as they “continue to define Infiniti's design evolution.”
He remarked that Infiniti has made the strategic decision to set up dedicated design studios to sharpen the premium brand further. Nakamura said that Cox will play a key role in the evolution of Infiniti design.
He remarked that Infiniti’s new design studio in London is a “great opportunity” to develop the brand and products from a European perspective." Infiniti will open the London studio in October, with future centers planned for San Diego, California, and in Beijing in China. Nissan wants Infiniti to secure 10 percent of the global premium market by 2017, or around 500,000 vehicles. Infiniti sold 170,000 vehicles globally in 2012. [source: Infiniti]