Infiniti has appointed Vincent Gillet as vice president of marketing starting September, as part of its bid to boost its identity as a premium global brand. Gillet was former executive at the Starwood Hotels & Resorts chain and has held senior positions at the Moet & Chandon and Mumm champagne brands.
Infiniti President Johan de Nysschen said in a statement that the carmaker has "ambitious" objectives to become a compelling premium brand that "offers a provocative alternative to the existing premium brands," adding that Gillet's leadership will be key in positioning of the brand and communication with our customers. Gillet will be based at the Infiniti's global headquarters in Hong Kong and will report to de Nysschen. Gillet boasts of 20 years of marketing experience in the United Kingdom, Asia and the United States.
Infiniti's parent, Nissan wants its premium marque to achieve global sales of 500,000 vehicles -- representing 10 percent of the global premium market -- in the fiscal year ending March 31, 2017. Infiniti sold 170,000 vehicles in 2012. As part of its bid to increase its sales around the world, Infiniti will unveil the Q30 concept at the Frankfurt auto show set September.
The Q30 concept -- which will rival the Mercedes-Benz A class, BMW 1 series and Audi A3 -- will provide a glimpse of the premium brand's new entry model, which it expects to help it appeal to younger customers and add sales volume in the compact segment. Infiniti is planning to produce 60,000 units of the Q30 at Nissan's Sunderland site England with sales expected to commence in 2015.
“Vincent Gillet is an entrepreneurial and creative Marketing Executive with a deep understanding of premium brands and customers,” said de Nysschen. “He will further strengthen Infiniti’s creative intuition and bring thought leadership to the team. We have ambitious objectives to become a compelling premium brand that offers a provocative alternative to the existing premium brands. Vincent’s leadership will be key in our positioning of the brand and communication with our customers.” [source: Infiniti]