Infiniti opens new centre in Stockport

Article by Christian Andrei, on September 29, 2011

The Infiniti Centre has opened at the heart of England’s North West, the company’s fifth Centre in the UK. The Centre is strategically located in Stockport where it serves Greater Manchester and nearby counties, including towns like Altrincham, Alderley Edge, Wilmslow, Buxton, Knutsford and Worsley, which are all expected to be vital markets for the performance luxury brand from Japan.

Infiniti has started a growth phase and is intent on achieving its goal that by 2016, one in 10 luxury cars sold will be an Infiniti model. Richard Braithwaite, Centre Manager, said that the Centre is in a “fantastic location at the heart of a strong Infiniti demographic audience.”

In fact, its first car has been sold to a Lexus car owner. Infiniti Centre Stockport is located in Bailey Road in Portwood, with a distance of less than 100 metres from the M60 Stockport interchange, which has easy links to all motorways within the North West region (including M6, M56, M61, M62, and M67).

Its sat nav address is: SK1 2BT. Infiniti Centre Stockport occupies two acres and surpasses all the requirements of Infiniti’s worldwide standard for Infiniti Centre design and construction.

The Centre isn’t a typical car showroom. Infiniti had focused on making the light, space, natural materials and contemporary design provide a tranquil atmosphere. Infiniti assures the consumers of Infiniti’s aim to offer a level of customer care that exceeds everybody else’s.

Infiniti has revealed its latest plans to open as many as eight Infiniti Centres around the UK by the end of the year. It is working in association with Mana Premiere Automobile Ltd (MPA) which runs the centres in Leeds and Birmingham.

MPA is owned by Saleh Alhamad Al Mana in Qatar and will be run solely by Lisa Ford, Operations Director and Chief Operating Officer. Formerly of Mercedes-Benz, Lisa has over 10 years management experience as the former Market Area Retail Director and General Manager.

The opening of the centre in Stockport is a great boon for Infiniti and the UK market as it will see the launch of the new M35h. It is the cleanest and the quickest model in their new range and it comes as the first in a new generation of hybrid vehicles whose CO2 emissions are only 162g/km and possess a fuel efficiency of 40.4 mpg, all these from a four-door saloon which can go from 0-62mph in only 5.5 seconds and has a maximum speed of 155 mph.

Available in two models, the Infiniti comes in the M37 and M30d versions, both of which offer a range of options including a V6 petrol or diesel engine which alongside the M35h form one of the few three-way engines available for a saloon vehicle throughout Europe.

Matching the G37 line-up of Infiniti’s saloon, coupe and convertibles, the new M range comes with the innovative coupe crossover FX which has long been Infiniti’s best seller. It also comes with the retractable hard top roof and the outstanding V8 FX50S, which just happens to be a personal favourite of F1's Sebastian Vettel.

In Chief Executive Officer Carlos Ghosn’s announcement for the Infiniti Group this year, he said that by 2022, there will be at least 40 Infiniti Centres in the UK. Since the UK is a key market, its expansion will enable the Group to provide a new luxury compact car which is a great hybrid and will form as the foundation of its future all-electric cars. In time, the brand aims to take at least 10% of these car sectors by the end of 2016.

Press Release


Infiniti’s UK foundations have been reinforced with the opening of the country’s fifth Infiniti Centre, in a crucial area for the brand at the heart of England’s North West.

Located in Stockport, the Centre serves Greater Manchester and surrounding counties, with towns such as Altrincham, Alderley Edge, Wilmslow, Buxton, Knutsford and Worsley expected to prove important markets for the performance luxury brand from Japan as it embarks on a growth phase with the target of taking one in 10 luxury car sales by 2016.

“The Centre is in a fantastic location at the heart of a strong Infiniti demographic audience,” said Richard Braithwaite, Centre Manager. “We have already sold our first car – to an ardent Lexus driver.”

Infiniti Centre Stockport is on Bailey Road in Portwood, less than 100 metres from the M60 Stockport interchange with its easy links to all motorways within the North West region (including M6, M56, M61, M62, and M67). The sat nav address is: SK1 2BT.

Purpose-built on the two-acre site, Infiniti Centre Stockport meets and exceeds all requirements of Infiniti’s worldwide standard for Infiniti Centre design and construction. Light, space, natural materials and contemporary design come together to offer a welcoming tranquility at odds with the feeling in mere car showrooms. The Centre reflects both the quality and elegance of the cars and the unsurpassed level of customer care of which every visitor is assured. As with all Infiniti Centres, staff at Stockport have been hand-picked for their passion for customer service.

Richard Braithwaite, a senior manager with Nissan dealerships in the region for the past 15 years and fresh from launching the electric Nissan Leaf to the North West of England, added: “I have followed the progress of Infiniti in Europe, and seen the momentum build. Now, to be part of it, with a fantastic new building and an elite and dedicated team is hugely exciting. We have a lot of work to do but I know the North West and I know Infiniti can do well here.”

Areas covered by Infiniti Centre Stockport are Greater Manchester, Cheshire, Staffordshire, Derbyshire, North Wales, Merseyside, Lancashire and Cumbria, further extending Infiniti’s reach across the UK. Infiniti offers the unique customer service pledge of free car pick-up and delivery within a 150 mile radius.

The Centre is operated by Infiniti retail partner Mana Premiere Automobiles Ltd (MPA) which also runs Infiniti Centres Birmingham and Glasgow and has Infiniti Centre Leeds nearing completion. MPA is looking to have around eight Infiniti Centres in the UK by the end of 2013.

A wholly-owned subsidiary of the Saleh Alhamad Al Mana Co in Qatar, MPA is headed up by Operations Director and Chief Operating Officer Lisa Ford. A former Market Area Retail Director for Mercedes-Benz and General Manager with HR Owen, Lisa comes to Infiniti with 10 years’ management experience of luxury automotive brands in the UK.

The Stockport opening corresponds with the UK launch of the latest Infiniti, the cleanest as well as fastest model in the range, the M35h. Using new-generation hybrid technology, the M35h offers the first no-compromise petrol/electric combination as shown by its CO2 emissions of 162g/km and (combined) fuel consumption of 40.4mpg – from a large 155mph four-door saloon that can accelerate from 0-62mph in just 5.5 seconds.

The M37 and M30d, offering performance and luxury with V6 petrol or V6 diesel engines, join the M35h to form what is currently the only three-way engine choice in the executive saloon class in Europe.

In Stockport the new M range sits alongside the G37 line-up of Saloon, Coupé and Convertible with electrically retractable hard-top; the trend-setting coupé crossover EX; and, Infiniti’s flagship as well as its top seller in some markets, the FX crossover which in potent V8 FX50S form is the preferred personal transport of a certain Sebastian Vettel.

According to Infiniti’s growth plan for 2016, laid out by Chief Executive Officer Carlos Ghosn, key European markets such as the UK will feature around 40 Infiniti Centres in six years’ time. This expansion will go hand in hand with an increasing model range – to include a new compact luxury car and an all-electric model – with the aim of taking 10 per cent of luxury car sectors by 2016.

Topics: infiniti, uk, showroom

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