Infiniti opens new design studio in London as it prepares to expand its lineup by 60%

Article by Christian Andrei, on September 21, 2014

Infiniti has just opened its new London design studio based in the Battleship Building at Paddington Basin. According to the Japanese manufacturer owned by Nissan, the new design studio is the first of a network of global design studios as Infiniti is planning to expand its model range by 60 percent by 2020.

The Infiniti Design London will allow designers to make full-size clay models and will be the one of very full-capability automotive design centers around the world to have a city centre location. At the opening ceremony, company’s executive design director Alfonso Albaisa said that the new generation models will express the passion plus a new romanticism and London is the perfect place to find inspiration for it.

For the 2014 Paris Motor Show, Infiniti prepared the Q80 Inspiration Concept, a new vehicle that was designed at the London facility, which previews a new top-of-the-range model. In the past 18 months, more than 10 new Infiniti models were designed at company’s design studios located around the world and the new ‘romantic’ models will start to appear at the upcoming international motor shows.

"Design is a key driver as we continue to sharpen the Infiniti brand," said Francois Goupil de Bouillé, Infiniti vice president for Europe, Middle East and Africa. "Our passion for design will deliver a broad range of very distinct premium vehicles. The expansion of our product portfolio is at the core of our growth plan." [source: Infiniti]

Topics: infiniti, london, design

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