Infiniti president tones down sales expectations for 2017, EV put on hold

Article by Anita Panait, on June 4, 2013

Toning down sales expectations, Infiniti president Johan de Nysschen has outlined new priorities for the carmaker – new vehicle models that could deliver quick volume for Nissan’s luxury unit. Nissan chief executive Carlos Ghosn has tasked de Nysschen with a seeming improbable task of nearly tripling Infiniti’s sales from 170,000 vehicles in 2012 to around 500,000 units in the fiscal year ending March 31, 2013.

In an interview with Automotive News, de Nysschen tempered down expectations to achieve the 2017 target. "I'm under absolutely no illusion,” he told Automotive News, adding that achieving the target is an “inordinately ambitious challenge."

To accomplish this task, Infiniti’s president plans to focus on volume models. According to him, he plans to tone down Infinit’s halo models above the existing lineup from dramatic sports-car concepts unveiled at recent auto shows into more practical vehicles. He also plans to have Infiniti’s electric vehicle to wait for a while before it sees production.

As for the 2017 target, de Nysschen said they have to “get [their] heads around how [they] can bring the brand in that direction." To achieve the target, de Nysschen is pouring investments into starting Infiniti production in China and the United Kingdom. He is also driving the rollout of volume nameplates like an entry-level compact to debut in 2015.

De Nysschen also is making investment into at least two halo nameplates above the current flagship M sedan, which will be renamed the Q70. Infiniti’s president disclosed that those vehicles will be launched by 2020 and be based on the same platform. The cars will be "high-performance luxury cars, not a sports car," he noted, adding that they will not be variants of a flagship sedan that will rival the Mercedes-Benz S-Class.

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries