The all-new Q50 from Infiniti was named as the "Best Chinese Premiere" at the Shanghai International Auto Show. The Q50 was picked out by the organizing committee of the auto show with the cooperation of sohu.com, which is one of the leading Internet news websites in China. The reasons cited for giving the award to the Q50 include its fresh design, sporty look, and sophisticated powertrains as the committee became convinced that the car will draw in a lot of consumer interest.
At a ceremony held earlier this week in Shanghai, Mr. He Yi, General Manager of sohu.com’s auto business unit and deputy editor-in-chief of sohu.com, gave the award to Daniel Kirchert, Managing Director of Infiniti China.
Kirchert said that the company is “very proud” that its new premium Q50 sedan was given this award. He also said this model will be launched in the Chinese market in the spring of 2014. Under Infiniti's global growth strategy, China is considered to be a key market.
In 2012, Infiniti opened its global headquarters in Hong Kong. Infiniti made an announcement at the Shanghai Show that two vehicle versions that were developed for the Chinese market will be locally produced. The Xiangyang plant will start to build the long-wheelbased versions of the Q50 and the QX50 in 2014.
This factory is run by Infiniti's joint venture partner in China, Dongfeng Motors Ltd. The all-new Infiniti Q50 is set to debut its first production performance technology: Infiniti Direct Adaptive Steering technology and Active Lane Control.
The new steering system leads to advanced control of the Q50's tire angle and steering inputs, sending the driver's intent to the wheels quicker than a mechanical system. There are four different steering settings available, permitting customization depending on driver preference or road conditions. The Active Lane Control™ utilizes a camera-based lane marker detection system to boost vehicle straightability and improve even further its on-center driving capability.