Infiniti re-badges its entire portfolio for 2014 model year

Article by Anita Panait, on December 18, 2012

Infiniti is implementing a re-badge of its entire product portfolio for the 2014 model year, returning to the letter "Q" from its early history for every car and "QX" for every Infiniti crossover and sports utility vehicle. The name change is part of Infiniti’s preparation for a broader array of global products, according to Johan de Nysschen, worldwide president of the brand.

In effect, Infiniti's current lineup of sedans, coupes and convertibles will become the Q50, Q60 and Q70. De Nysschen took over the luxury division of Nissan Motor Co. in July 2012, with a mission to raise Infiniti’s status from Tier 2 among global luxury brands.  In an interview with Automotive News, de Nysschen said that there is a risk associated with everything, but Infiniti feels quite comfortable about re-badging its entire product lineup.

He added that this is the right time to bring new order to the Infiniti lineup, as the luxury brand steps up exports to global markets and introduces a redesigned G sedan, its highest volume product.Infiniti will unveil the redesigned G sedan at the Detroit auto show in January 2013 and it will be rolled out in the United States in July 2014 under the new name Q50.

Infiniti's other vehicles will follow under the new naming structure over the course of about eight weeks with their 2014-model introductions. In effect, the M sedan will become the Q70, and the current G37 coupe and convertible will become the Q60. On the other hand, the EX crossover will become the QX50 while the FX crossover will become the QX70. The current full-sized QX56 SUV will become the QX80.

The new and improved Infiniti QX80 debuts a new fresh exterior design at the 2014 New York International Auto Show. This design features a crafted interior for its 2015 model. It highlights as well standard features and improved technology which makes Infiniti’s finest luxury SUV look and feel closer to the latest Infiniti Q50 sports car.

Its extensive exterior design modifications focus on the frontend appearance of QX80. It features a new shape for its upper grille and additional lower grille which mirrors the famous Q50’s bold style. Its modified front fascia features as well new LED beam headlights which functions for high and low, LED fog lights and turn signals as well as a new bumper that comes with a set of sonar sensors that are flush-mounted.

New features are also added to the QX80 Deluxe Technology Package including the mirror caps in the rear which are chrome-plated. The rear also features a larger bumper protector which helps in reducing potential damage in the event of loading or unloading a bulky cargo or a recreational gear.

The QX80 also comes in three new color options in addition to the four existing colors and these include Majestic White, Graphite Shadow and Hermosa Blue. It also features two new designs for its wheels including the 14-spoke 22-inch forged aluminum-alloy wheels which comes with an optional Tire and Wheel Package of 22 inches. It is by far the largest ones available in the segment, along with the standard machine-finished aluminum-alloy wheels of 20 inches.

Topics: infiniti

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