Infiniti receives marketing guru from Nissan Europe

Article by Christian Andrei, on August 26, 2010

Jean-Pierre Diernaz has been named as Infiniti's marketing director for Europe, Russia and the Middle East. The 41-year-old Nissan sales and marketing specialist is known for having raised the brand awareness of Nissan in Europe after serving as the general manager of marketing communications since 2007. He takes the place of Bastien Schupp, who is set to serve as Infiniti's country director for Austria.

In a statement, Diernaz said that the brand had a "solid start" in Europe in the last 18 months; however, Infiniti is faced with the chance to make a mark in Europe with the impending launch of its diesel range and the arrival of its M line sedan.

It was in 2008 that Infiniti debuted in Europe. Two years after, it arrived in Russia. Infiniti asserts that the third-generation M line was specially designed to comply with European's preferences for ride, handling and engine performance.

The M line cars, which will offer Infiniti's new 3.0-liter V-6 diesel, are prepared to rival the BMW 5-Series and Audi A6. The M line takes its place beside the G line, a sedan, convertible and coupe range that are pitted directly against the BMW 3 series and Audi A4, the EX37 crossover and the FX50 SUV.

This new job takes Diernaz to Infiniti Europe's headquarters in Rolle, Switzerland, near Geneva. He reports to Jim Wright, vice president Infiniti AMIE (Africa, Middle East, India and Europe). [via autonews - sub. required]

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